Webdzine

Archive for the ‘SEO’ Category

Otawa Lodge has requested a review of their existing website with an emphasis of ways to improve SEO after a big drop in ranking.

The main suggestion is to change the site from one set in ‘frames’ to one more  easily  indexed  by  search  engines.  Webdzine   also  recommended changing  the index  page  from  the  ‘please  enter’  to  be the  homestead  page.  Alternatively if the “front” page is to be kept, then all the various parts of the page  – image , title and slogan – should be links  to  ‘open’ pages on the site.

The  font selected  is  ‘Garamond’  which in  most cases  will  not be  displayed in  the same  way on  viewers’  computers  – setting a ‘standard’  font  enhances  readability  for  all.

The  style  sheet  could  be  configured  to  allow  for  3  fonts,  enable  the changing  of  the  font  colour  etc  while  reducing  the  amount  of  coding  within each page – means that they load faster, the text weightings are more accurate etc.
Another thing that should be changed is making the site comply with the latest accessibility  guidelines  -  for  example  all  images  should  have  an  alternate text  so  that  sight  impaired  new  users  can  ‘view’  your  website  by  using  a screen reader. This will also help with keyword emphasis for SEO.